‘A website to should encourage a
visitor to look at the site content, easily find something of value and draw
them step by step into the site’
Why is usability important to a
business website and its customers?
Usability is important for both the business
and customer as this allows customers while surfing the business’ website to
roam freely without any trouble and give options that allow the customer to
make the website viewable to what the customer would like it to look like.
These options could be a few theme changes, font size increase/decreased and
other things similar to this. If this is not given this may causes problems for
the user as they may be short-sited and want the font size to increase but
cannot do so or if the font is too big and user want to make it smaller but
it’s not able too.
That’s not the only example of
usability, others are the navigation systems. If a navigation system of a
website is too complicated and links have errors or load too slow this will put
of the user from continuing to surf the website. Another thing that annoys
users is if pop-ups open constantly interrupting the user while accessing the
website caused by the website. Another problem that may come up is if pictures
do not load properly on the page.
If users are attracted and like
information(could be goods) given on the website they may want to register and
keep up to date with the latest news from the website. When a user register and
they have been asked to check their email to click on a confirmation link, most
websites sending this link automatically, but others delaying causing
frustrating as some websites allows registered users more access and the user
must wait till the link has arrived. If it takes longer than an hour or so this
could be seen as bad service as most websites offer better services. However
some websites state their operating hours and say when they can get back to
you.
When a user cannot find the
information they are looking for on the website (i.e on the homepage) they use
the search button to find it. When they have searched it and no search results
have come up or the page crashes on the searched result they may not be
interested on continuing their search on the website.
Customer retention is an important
matter as a business will want their current customers to stay loyal and to do
this they will need to provide certain features that they can only access on
the website making them feel special and for them to know that you appreciate
them. One feature will be allowing them to access certain information or
getting a discount on items if your website runs a shop.
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